We’ve come a long way since the flashy banners and corny clip art of 1995, but what was true then still holds true today: that good images are the backbone of any good website. There are more ways than ever on incorporate them into the web design, whether it’s through sleek iconography, atmospheric background images, or a nice centerpiece to steal the show, but what really matters is that they’re quality, relevant to your content, and well incorporated into the overall look and feel. Here’s a few things successful web designers do right, when it comes to their sites’ imagery.
An emotional impact
We know that site viewers naturally prefer images over text, and though they (hopefully) spend the majority of their time on your site engaging with content, images make their impact quickly and effectively. Even the most austere images play on our heartstrings, through the color palette, abstract design, and subject matter. For those with a head for marketing, the best thing is they work on a subconscious level, affecting the way readers understand content without them even knowing it.
A guiding tool
Logos and icons are the most efficient way to guide your viewer through your site and give them a sense of where they’re going and what they’re looking at. Have you ever wondered why logos are so important to most companies? It gives an immediate and unique impression on anyone who lays eyes on it, and lets potential customers or clients know what they’re dealing with.
Add a human touch
The way to make an immediate connection with your audience is to use an image that is welcoming and friendly. Human faces make this connection, adding a personal touch to the content you are offering. Whether it consists of groups of smiling people, or a solo portrait of an individual to make a statement about a particular identity. Most of all, people like to see others that they identify with, so incorporating a variety of different people is best.