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IrisVR Leads the Way in Virtual Architecture

By On Nov 9 2016

IrisVR Leads the Way in Virtual Architecture

If you haven’t yet noticed the growing wave of startups who are looking to cash-in on the newest VR craze, you will soon. Especially in the fields of architecture and design, app developers and software designers are devising better and more ingenious ways to connect us to the digital world. One of the more recent is IrisVR, whose new apps you can try for yourself on their website right now.

The idea behind IrisVR is to translate blueprints, panoramic photographs, and other media into full-immersive digital environments that can be explored through new VR headsets like the Oculus Rift, Gear VR, or HTC Vive. While still in beta testing, the company has high hopes for leaving a major impact on the industry and plans on launching version 1.0 before the end of 2016. With $10 million in funding, their goal is to move beyond some of VR technology’s trappings of gimmicky fun-and-games applications to uses that can actually make a difference for their clients.

For now, IrisVR has two main applications, Scope and Prospect, which each seek to appeal to different kinds of users. Scope will allow users to convert panoramic images into virtual reality experiences that track head movement, placing them in the center of any location. The technology is easy to use and accessible to anyone with a smartphone, making it one of the first VR production tools available to a mass market. Prospect on the other hand is made for those with experience building digital models in programs like Revit and Sketchup. It will allow digital modelers to bring their creations to life through virtual reality.

In each case, the ability to translate more familiar media into full-fledged VR experiences will mean a bridge between old and new technologies, and many people’s first experience with immersive digital environments. Specifically designed for the world of architecture, it will provide a valuable resource to everyone from architects trying to get a feel for their newest design, to real estate developers who want to know how their future tenants will experience a space.

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about the author

is a founding partner of ZUM3D. She has been working in the architecture/planning/technology fields for over 20 years in NYC. Wendy holds a masters degree in planning and one in architecture and has a BA in Marine Biology.

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