What The Palms has in common with the other big names in the hospitality industry is exactly what it takes to make it in Las Vegas—a vision for a unique destination that can stand out in one of the country’s biggest tourism spots, as well as the resources to make it happen. Since the hotel’s construction, it has attracted some of the biggest names in the entertainment industry such as Madonna, Lady Gaga, and JAY Z. So when the Maloof brothers (yes, those Maloof brothers) contacted us with the idea to expand the resort with a third, brand-new building, we knew right away that they were onto something big.
Alongside the Maloofs, we had the opportunity to work with the Jerde Partnership, a visionary architecture and urban planning firm that has been leaving its mark across the world since 1977. Together the three of us were able to take on the design for the new Palms Place, a residential high-rise that would cement the hotel’s reputation as the go-to spot in the Vegas area. 58 stories tall and complete with 599 individual suites, it features complete access to all of The Palms amenities. An elevated walkway was designed to let residents travel between the buildings 24 hours a day.
The 3D models we came up with have been the highlight of our professional portfolio for nearly a decade, and served as an invaluable tool in our client’s marketing efforts. Using the most advanced 3D rendering technology at the time, we envisioned the completed third building amidst the shining lights of the Vegas strip. Capturing the towering presence that the Palms represents, it fulfilled its job of making a stellar first impression on future residents. In the coming months and years, our work saw more than its fair share of billboards and marketing presentations, making a major impact on millions of visitors to the strip even today.