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Michael Semmen

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Wendy Cohn

Rincon Center- a confluence of crowds and culture

By On Sep 8 2016

Rincon Center- a confluence of crowds and culture

Some of our favorite projects are those that ask us to imagine all of the new and inventive uses for public space. As shoppers, vendors, walkers, people-watchers, and those just enjoying a relaxing day out converge in some of our more picturesque places, we get a better idea of what exactly our work means to the population at large. This is exactly what Rincon Center represented for us—an opportunity to show off our skills, while also better understanding one of the more vibrant spaces in our own home town.

Just south of the Market District, Rincon Center is a mixed-use development made for office workers, local residents, retailers, and shoppers alike. Our client this time was Hudson Pacific Properties, who we had worked with previously on their 275 Brannan Street project. What they were looking for on their more recent venture was a complete re-branding of their property to attract high-profile bars and restaurants that would suit the tastes of the discerning locals.

FME Architects showed us their design, and it was up to us to bring it to life in full, glorious 3D. Using an expert on-site team (and a well-placed cherry-picker) we were able to get the perfect shots to be used in our high-tech photo montage process. By combining this real-world photography with our very own digital renderings, we were able to produce a seamless result that offers the best of both worlds.

If you take a look at the results, you will find all of the assets and amenities that make Rincon Center a unique destination. Upscale dining options, pristine public space, room for local jazz bands and other entertainment, cafes with outdoor seating, and just about everything else a modern shopper could expect. It is all the result of dedicated time on site, as well as the most up-to-date tech resources available to the visualization world today.

If you know anything about us at ZUM3D it is that we can take on projects of any size or type. Rincon Center is just one example, among a collection of other projects that range from product design to residential high-rises. Check out our full catalog to see for yourself!

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about the author

Michael Semmen is a founding partner of ZUM3D. His career in the global Architecture, Engineering and Construction (AEC) industry and technology sectors spans over 14 years. Michael holds a Bachelor of Architecture and a Bachelor of Science in Architectural Studies from Washington State University with studies in Copenhagen, Denmark at the Royal Academy.

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